I am a digitally savvy editor and newsroom-trained content strategist with over 10 years of experience in journalism, branded content, content marketing and public relations. A seasoned wordsmith, I incorporate editorial insights with digital expertise to connect brands with audiences through the power of storytelling.  

Over the past decade, I've led content strategy for well-established media companies, securing long-term audience growth and engagement on digital and social platforms. 

I started my journalism career at Singapore’s national broadsheet The Straits Times, before expanding into branded content and in-depth F&B reporting at The Michelin Guide and moving into a senior digital editorial role at The Peak Singapore.